Fevicol Glue Drops Pitch

Pitch Deck

Client: Pidilite Fevicol Glue Drops

About: Pidilite’s Fevicol Glue Drops is an innovative and groundbreaking product with the potential to disrupt the market. Glue Drops as a product has a usage similar to tapes or double-sided tapes to be precise. Its major use case existed at party decors, DIYs and so on. One special feature of the product is that it does not leave any stains behind once peeled off - unlike tapes.

The task was to introduce this product to the market, create a strong recognition and let the consumer unlock the true potential of the product.

Here’s a Pitch Deck for the same. Kindly refer to the creative section starting from slide 27

Overview: