ICICI Prudential Alternate Investments Pitch

Pitch Deck

Client: ICICI Prudential Alternate Investments

About: ICICI Prudential Asset Management Company is a joint venture between ICICI Bank and Prudential Corporation Holdings Limited and is also one of India’s premier fund houses.

The company offers various investment instruments as its product ranges like Mutual Funds, ETFs, AIFs and PMS services. The brand wanted to strengthen its communication for the PMS and AIF categories.

PMS and AIF are simply mutual funds for the rich. Because of the minimum investment is INR 50,000 and INR 2,00,000 for PMS and AIF respectively, the target group is HNIs. Communicating to this niche audience needed a unique strategy.

Here’s a Pitch Deck for the same. Kindly refer to the creative section starting from slide 28

Overview: