Kisi Ka Bhai Kisi Ki Jaan's Digital Launch

Digital Promotion

Client: ZEE5

About: Bhaijaan, the eldest brother of three siblings, refuses to get married to maintain harmony in his family. However, complications arise after his brothers conspire for him to fall in love.

‘Kisi Ka Bhai Kisi Ki Jaan’, after breaking records at the box office needed a blast for its OTT launch. What did we do? We took the Bhaijaan fever to the next level by inviting the entire Mumbai to celebrate Bhaijaan with a little glimpse of him, and his love in the form of goodies.

Here, take a look at the:

BHAIJAAN EXPRESS

The iconic double-decker bus of Mumbai got all dolled up to celebrate the Bhaijaan fever! The overflowing love for Bhaijaan among fans demanded an extra dose of Bhaijaan magic. This legendary bus cruised through the city, from Bandstand to Marine Drive and back, with Bhaijaan's doppelgangers on board, decked out just like him!

And as if that wasn't enough to drive fans wild, they also handed out goodies and hosted a fun activity at Bandstand! What a wild day for fans, right?

Promos:

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