Yes Bank NRI Banking Campaign

"ZERO MEANS MORE"

From Onam to Navratri, festivals are a time for homecoming for most NRIs across India, and also a perfect timing for promoting NRI Banking products.

In such times, all you need is a voice that breaks the clutter and grabs customer attention. By tapping into the customer truth of spending time on running errands when the goal was to enjoy festivals, we used an interesting format of storytelling with AI-led execution to deliver exception results for the brand.

46M Views for Onam films with 72% VTR, signaling the creative strength.

Navratri Metrics are WIP.

ONAM

NAVRATRI

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